November 17th, 2009

Is This New YouTube Tool an Advocacy Dream?

Posted by: Matthew Zablud

Today YouTube announced the official launch of YouTube DIRECT, a tool that allows organizations to collect, moderate and then display videos from users directly on their organization’s web site or an associated YouTube channel. The stated intention of the tool is to allow news organizations to develop an array of user-generated stringers who can upload video reports and commentary to a news web site while maintaining the news site’s editorial control. (At the time of writing it was not 100% clear whether the tool was limited to official news services only – let’s hope not).

But let’s think outside of the box here. Why limit this to news organizations? Could you image what a forward thinking non-profit or advocacy group could do with this kind of technology? (more…)

It seems like everyone in Washington is focused on one thing: the financial bailout. Over the course of the past week, conservatives and liberals have done battle to shape the message. Think tanks, non-profits and other interest groups have debated policy proposals in hopes of finding a solution — or preventing one.

Then yesterday came a 10-minute YouTube video called “What Caused Our Economic Crisis?” posted by TheMouthPeace. It quickly found its way onto right-leaning blogs, including the popular Hot Air and Power Line. Even the Drudge Report linked to it yesterday. (more…)