Posted by: K Street Cafe Editor
Adfero Group’s Chris Battle recently wrote an article titled, “Why Washington doesn’t get new media ,” which was published in The Hill. Check out an excerpt from the piece below, or read the full article here.
When I first started working in Washington, in the ’90s, websites were still a novelty — a bad novelty. The average congressional website was little more than an electronic pamphlet featuring the face of a member of Congress smiling out like a trial attorney airbrushed onto an interstate billboard.
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In my column today in The Hill, I make the case that corporate government affairs offices should consider whether to engage policy debates online by establishing a blog:
At the very minimum, corporate government affairs offices and public affairs professionals need to seriously consider whether the organization they represent should engage in the conversation taking place online by creating a blog presence.
Discussions and debates about public policy issues are taking place all the time within the blogosphere — with or without your organization’s involvement. While the concept of blogging continues to be met with skepticism and reluctance at the C-Suite level, the D.C.-based offices of corporations and associations should nonetheless consider creating a blog as part of their overall communications and lobbying strategies.
Relatively few corporate government relations offices have waded into these waters. But those that do – when they do it well – can have a great impact. (more…)
