Last week, The Cato Institute placed a full page ad in many major newspapers with a statement that showed there is not full agreement among economists about Obama’s stimulus plan.
But long before the ink was ever set to paper, thousands of people across the country had already seen the ad, and were commenting on it and sharing it with friends online.
By making the ad available to bloggers before it ran in the papers, Cato was able to generate a media buzz long before our main product even existed. Most of all, we gave bloggers the opportunity to scoop old media giants like The New York Times. (more…)
