You’d better believe it, says Matthew Robson, a 15-year-old British lad whose paper on how young people devour media is being read by online marketers around the world. Robson wrote the report, How Teenagers Consume Media, while on a two week summer internship at Morgan Stanley.
After reading the young Brit’s report, most of the information is obvious: Kids don’t read newspapers, boys play video games, and no one uses the yellow pages anymore. But his comments about Twitter are what are making headlines. (more…)
