Surprise! That Facebook fan page you built for your organization has totally changed, and it may have happened right under your nose.
If you’re like many organizations with a Facebook presence, you probably spent a day months (or years) ago carefully crafting your Facebook fan page to look like an institutionally approved multimedia brochure. Your blog’s RSS feed was automatically posting on the side panel; your YouTube videos were displayed handsomely in the center; and the description of your organization’s goals, policy positions and political philosophy were clear and brilliant. Anyone who clicked on your page was greeted with a clean, carefully crafted page. (more…)
