Cross-posted from the Adfero Group blog
By Kalee Miller of Adfero Group
Obviously, the list of reasons to use Twitter are endless. These reasons could range from promoting thoughts, ideas or people, to updating followers on news and events or keeping up with current trends. I personally use the site for all of these reasons, but I have to be honest about another motivation for my Twitter usage. Here is my big confession: I love celebrity gossip. It’s easy to learn what’s going on in Hollywood via Twitter. Following celebrity accounts has saved me time and money because I can get the “news” free and quick, instead of buying magazines at the grocery store. And while some of us may just be in it for the gossip, I also believe there is a greater lesson in social media to be learned.
So, what can we learn from celebrities about maximizing our time and efforts on Twitter? Naturally, one reason that celebrities have so many followers is because they are, in fact, celebrities. But, they have also become a powerful communication tool. Twitter created verified accounts for celebrities in 2009 and, according to the Los Angeles Times, the Los Angeles Police Department recently used approximately 30 celebrities to tweet out messages about “Carmageddon”, warning residents to stay away from certain locations. Google+ has recently announced that they are working on finding a way to verify celebrity accounts. (more…)
