K Street Cafe

Twitter Grows Public Policy Team With Former FCC Staffer Colin Crowell (techPresident)
Twitter and Facebook are both adding former Congress staffers and policy makers to strengthen their corporate team.

How to Create a Facebook Fan Base to Drive Social Advocacy (ClickZ)
Check out this free white paper from ClickZ, which will give you a better understanding of brand marketing and an approach for understanding the value of earned and paid impressions in a social context.

Fans pen Facebook wall posts to lawmakers on debt ceiling (Washington Post)
The battle raging in Washington has a mirror world on Facebook, where the comments on lawmakers’ fan pages are a similarly heated microcosm of the Washington debate.

ComScore Report: 27% of Facebook Browsing on News Feed, Just 10% on Apps (Inside Facebook)
The study by the internet marketing research company shows that organizations should put more effort into optimizing their news feed posts than developing apps for their Pages if they want to reach the most people.

Social Media Advocacy: Get with it or get left behind (Lobbyists.info)
Some disagree with its place in advocacy, but social media is undoubtedly changing the way we communicate with our elected officials.

New Facebook study reveals which posts spark the most engagement (PR Daily)
The study is aimed at journalists to help them better understand what their readers ‘like,’ but PR pros will find the information useful, too.

Protect Your Brand and Reputation On Twitter (PR Week)
With over 2 million users and more large organizations joining daily, Twitter has become an integral part of a brand. Monte Luz explains that while Twitter can better connect your organization to costumers and clients, it is important to be diligent about what is being said – she offers ten important tips working with Twitter.

Can It Be True? Lehman Bros. and Employees Apparently Not Using Social Networks (BlogWrite for CEOs)
Using Social Networks (BlogWrite for CEOs)
While the fall of Lehman Brothers shocked Wall Street and America as a whole, even more shocked were the employees who had to find out that they were jobless through mainstream media.  Debbie Weil questions how Lehman Brothers could possibly be without some internal communication processes.

Consumers Talk, Companies Listen (The Buzz Bin)
Companies and organizations may now be moving away from traditional forms of consumer response, such as phone surveys, toward social media platforms.  Larissa Fair examines how customers will respond more favorably to these new forms of outreach.

Amazee Makes Social Advocacy Accessible and Scalable (Mashable)
Amazee, a new social networking website, allows users to not only connect but also to come together on local projects and stay connected on a cause.  The site allows groups and organizations to keep all materials and members together in one place, helping to simplify the process and design of their project.