Skittles Site Receives an Extreme Social Makeover (Mashable)
The Skittles brand has replaced its old Web site with one that feeds directly to its presences on social media sites such as Twitter and Wikipedia.
When Personal and Corporate Web 2.0 Brands Collide (Advertising Age)
David Armano examines the case of Scott Monty from the Ford Motor Company who uses his Twitter account as both a personal and a professional outlet, which has sparked debate among critics about how to balance one’s personal image with a corporate brand when using social media.
