K Street Cafe

Building the Case for a Bigger Social Media Budget (ClickZ)
According to Michael Della Penna, “Today’s tough economic times have placed a greater emphasis on marketing ROI. As experimentation with social media continues, marketers need to get serious about building the case for investing in and growing community efforts.”

Keep Facebook Content Fresh: 5 Easy Ideas (PR Daily)
Coming up with new posting content for Facebook can be exhausting. Here are some quick and easy tips to reinvigorate your organization’s page.

Want to Figure Out Your Social Media ROI? Consider a Plan. (MarketingProfs Daily Fix)
Beth Harte suggests that marketing and PR professionals come up with a plan for measuring ROI in advance to show the value of social media tools and tactics.

President 2.0 (Newsweek)
Daniel Lyons and Daniel Stone weigh in on the future of President-Elect Obama’s grassroots network, predicting that any of the options will come with complicated legal difficulties and political ramifications.