K Street Cafe

Forgive me for this indulgence.

In the midst of depressing talk of economies on the brink and deep recessions, I thought it might be therapeutic to write about the use of Twitter as it relates to one of my favorite escapist pastimes – rooting for the Washington Redskins. By examining the use of Twitter by the Washington Post’s Redskins beat reporters, I also wanted to examine some useful principles on how advocacy organizations can effectively leverage social media.

There is no doubt that the job responsibilities of a beat reporter at the Post have expanded greatly over the last few years. A decade ago, Redskins beat reporters would file a story or two every day during the season. In the last few years those responsibilities have expanded to cover not just writing stories for the dailies, butalso  posting updates on the “Redskins Insider” blog multiple times a day and utilizing Twitter. (more…)