K Street Cafe

Social Media Advocacy: Get with it or get left behind (Lobbyists.info)
Some disagree with its place in advocacy, but social media is undoubtedly changing the way we communicate with our elected officials.

New Facebook study reveals which posts spark the most engagement (PR Daily)
The study is aimed at journalists to help them better understand what their readers ‘like,’ but PR pros will find the information useful, too.

10 Reasons Why PR Professionals Should Be Using Social Video (Media Post)
Online video is fast becoming the face of social media.

5 Innovative Mobile Marketing Campaigns to Learn From (Mashable)
Try something different with your mobile marketing campaign by checking out these case studies.

The New York Times Goes Social, Too (Rotor Blog)
The New York Times has started its own form of social networking with a program called TimesPeople. The program will allow users to share their favorite stories, make comments on blogs and post reviews of restaurants.

MyPRGenie Launches Version 2.0 and Adds Social Networking and Publicity Engine (Center Networks)
MyPRGenie, known for its free to low-cost services with press releases, has released a new version that helps organizations to manage their press releases and contacts, while allowing other users to discover and learn more about different topics.

The New Battleground (PR Week)
There is no doubt that presidential nominees are using digital media more than ever before in their campaigns, but how will these new forms change communications in the long term? Erica Lacono examines both the historical use of digital media in politics and where it could lead to in the future.