K Street Cafe

Originally published on Epolitics.com

Update: See also Kate Kaye’s earlier coverage at ClickZ.

Politico’s Morning Tech column has highlighted a clever use of mobile advertising in last week’s Florida primaries:

As the Sunshine State headed to the polls yesterday, down-ballot candidates bought Google online ads on mobile geo-targeted to specific districts, hoping to capture people who are doing last-minute research while waiting in line at the polls. Democratic State Senator and Attorney General hopeful Dan Gelber, who easily won his primary, used mobile Google ads for a 24-hour blitz on primary day. Lisa Small, likely soon to be declared winner of her circuit court judge race, also used the strategy, Google told us.

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