K Street Cafe

Social Media Politics: How Fast Things Change (123 Social Media)
Barry Hurd takes the position that businesses and organizations will finally take a cue from the use of social media in the Presidential election as a reason to get involved in it.

Measuring ROI in the Blogosphere: Harnessing an Unregulated Space (PR News)
PR News offers some interesting statistics and tactics to help guide organizations in using the blogosphere productively.

Facebook for suits (The Economist)
In recent weeks, business-focused social networking Web sites have seen an increase in activity due primarily from the uneasiness regarding the financial markets.

YouTube Accord Eludes House (Roll Call)
The Senate’s recent approval of third party Web sites, such as YouTube, has left the House wanting a similar resolution.

Will Social Media Change the Political Process? Has It Already? (Social Media Explorer)
With over a third of Americans having watched a political video on the Internet, could the predictions that this years election will be the “Social Media Election” be true?

The New York Times Goes Social, Too (Rotor Blog)
The New York Times has started its own form of social networking with a program called TimesPeople. The program will allow users to share their favorite stories, make comments on blogs and post reviews of restaurants.

MyPRGenie Launches Version 2.0 and Adds Social Networking and Publicity Engine (Center Networks)
MyPRGenie, known for its free to low-cost services with press releases, has released a new version that helps organizations to manage their press releases and contacts, while allowing other users to discover and learn more about different topics.

The New Battleground (PR Week)
There is no doubt that presidential nominees are using digital media more than ever before in their campaigns, but how will these new forms change communications in the long term? Erica Lacono examines both the historical use of digital media in politics and where it could lead to in the future.