Fight Fire With Fire: Using Corporate Blogs to Upend Crises Online (PR News)
Patrick Seybold takes a look at how companies and organizations can learn from the examples of Dell and Whole Foods, who brought negative talk back onto their own “turf” by engaging effectively through corporate blogs.
Obama Campaign Testing the Waters for an Ongoing Grassroots Movement (Tech President)
Obama’s transition team recently released a survey to its grassroots supporters to gauge their opinions on whether the campaign’s vast network should be maintained as a separate entity or folded into the Democratic National Committee’s established online community.
