K Street Cafe

In cased you missed it, David Plouffe, the manager of the Obama campaign, recently introduced Mitch Stewart as the Executive Director of Organizing for America in a video discussion of the future of the Obama grassroots organization. Now housed under a separate department of the DNC, the Obama Administration will use Organizing for American as an attempt to mobilize supporters to pass President Obama’s agenda in Congress.   (more…)

Want to Figure Out Your Social Media ROI? Consider a Plan. (MarketingProfs Daily Fix)
Beth Harte suggests that marketing and PR professionals come up with a plan for measuring ROI in advance to show the value of social media tools and tactics.

President 2.0 (Newsweek)
Daniel Lyons and Daniel Stone weigh in on the future of President-Elect Obama’s grassroots network, predicting that any of the options will come with complicated legal difficulties and political ramifications.