October 15th, 2008

Twitter on Advocacy

Posted by: Andrew Mirsky

Crossposted on Mediafuturenow.com.

Twitter is not a broadcasting medium.  Much has been written about Twitter as the first “true” realization of the power of real-time social media.  Twitter is an advocacy medium.  Just ask Shaun Dakin.

Dakin is a former FedEx executive and, among other things, a big Twitter advocate.  He’s done something kind of amazing.  Dakin is CEO and founder of The National Political Do Not Contact Registry, a campaign to restrict “robo” calling and other less automated telephone calls for political and advocacy campaigns.

Perhaps not a particularly glamorous grassroots campaign, the Registry is exactly the kind of political “process” campaign that seeks to better participatory democracy in this country.  It’s the nuts and bolts of the workings of elections and advocacy campaigns, and it is worth both the attention of political professionals and (for our purposes) good study by the media and technology communities.  It is effective. READ MORE »