K Street Cafe

How to Lose Credibility in Social Media the Easy Way
(PR News Blog)
Make sure you check for typos and fact check before you post on Facebook and Twitter.

How Your Cell Phone is Ripping Traditional Media Apart
(Social Media Today)
Mobile devices must be regarded by marketers as being on a level with television or radio in terms of media consumption.

No Myths Here: 5 Twitter Lessons Learned From the Discovery Channel (PR News)
Learn how the network launched its most successful Twitter Account.

What downturn? Digital ad spend to top $30 billion this year
(Social Media Influence)
Marketers are investing more in digital channels, with mobile advertising more than doubling in the past two years.

Politicians Use Smart Phones to Reel in Voters (Fox News)
Campaigns go mobile as more politicians turn to apps for voter appeal.

Google Instant Makes SEO Irrelevant
(The Steve Rubel Stream)
Google Instant promises to change the way users find information on the web.

Originally published on Epolitics.com

Update: See also Kate Kaye’s earlier coverage at ClickZ.

Politico’s Morning Tech column has highlighted a clever use of mobile advertising in last week’s Florida primaries:

As the Sunshine State headed to the polls yesterday, down-ballot candidates bought Google online ads on mobile geo-targeted to specific districts, hoping to capture people who are doing last-minute research while waiting in line at the polls. Democratic State Senator and Attorney General hopeful Dan Gelber, who easily won his primary, used mobile Google ads for a 24-hour blitz on primary day. Lisa Small, likely soon to be declared winner of her circuit court judge race, also used the strategy, Google told us.

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