September 19th, 2008

Millennials at the Gates

Posted by: Alan Rosenblatt

The coming of age of the Millennial Generation, the first civic generation since the GI Generation (dubbed the Greatest by Tom Brokaw), is converging with the arrival of the most civic-friendly communication technologies we have ever seen. And with this convergence, American politics is being reshaped. That was the message delivered yesterday by Morley Winograd and Michael Hais at the Internet Advocacy Roundtable. The authors of Millennial Makeover: MySpace, YouTube & the Future of American Politics provided some serious grist for the mill to the audience gathered at the Center for American Progress Action Fund.

Building on a rich body of research about political realignment in America, Hais and Winograd explained that a key driving force in realigning the political landscape is the arrival of new communications technology, and the coming of age of a new generation that embraces the technology and demands its incorporation into the political process. The rise of radio in the 1930’s and television in the 1960’s both reshaped politics in this country. And today, the rise of online social media is doing it once again. READ MORE »