Last week, I posted about the Media Relations: Next Practices Forum, a conference sponsored by PR News that I was invited to attend as the Editor of the K Street Café Blog and Managing Director at Adfero Group. At the end of the day, I participated in a panel to provide a synopsis of the day’s events alongside of Robb Hecht who edits the Media 2.0 Blog and is the Digital Managing Director for imc strategy lab, and Richard Laermer, who edits the Bad Pitch Blog and serves as CEO of RLM Public Relations.
Though I am still reluctant of my newly discovered role as a “blogger,” I wanted to share my thoughts and reflections of the event – some of which we hit on during our panel discussion – with the readers of K Street Café. (more…)
Many sectors in our economy are slowing down. But one thing that is not slowing down is the rate of change in marketing communications. If anything, the areas of public relations, advertising and grassroots advocacy are changing faster than ever.
The topic of rapid change in the public relations field will be front and center at Media Relations: Next Practices Forum, a conference sponsored by PR News that will be held at the National Press Club tomorrow. Despite widely publicized freezes on corporate travel and event budgets, the conference organizers are expecting the event to have better than expected attendance numbers. Perhaps this is an indication that smart practitioners need to be willing to invest time and resources to keep up with the latest communications developments even in tough economic times.
I’ll be covering the event for K Street Café and will participate in a panel discussion with two other bloggers at the end of the day that focuses on lessons learned from the conference. I have to say it’s strange to be referred to as a blogger – I have never thought of myself as one. In fact, it was only six short months ago that we launched K Street Café by bringing together experts to discuss the changing nature of issue advocacy. As a result, I am now not only a practitioner but also a blogger.
I guess this shifting role gets to the heart of where all of this is headed. We are now more than just content consumers – we are also becoming content creators. I hope we can discuss these trends more in depth tomorrow.
