An Inventor’s Shocking Forecasts for Marketing Technology (iMedia Connection)
Renowned futurist and inventor, Ray Kurzweil, gives his thoughts on the future of technology in the marketing industry.
DC Will Debut “Digital Capital Week” in June 2010 (Cheeky Fresh)
Digital Capital Week is a 10 day festival in Washington, DC that will focus on technology, innovation and all things digital in our nation’s capital.
Critics Say Social-Media Should Be Off Limits for DTC Drug Ads (Advertising Age)
Critics of using social media as a means of advertising for the pharmaceutical industry believe that the drug companies should not promote their products via e-mail, social networking sites, or text messages due to the seriousness of their message.
Is Starting A Corporate Blog True To Your Company Culture? (PR Communications)
Find out if your corporate culture is one that would benefit from blogging.
Cross-posted on e.politics
A tough question came up in a conversation with a visiting group of Danish communications professionals last week — how do you actually measure the effectiveness of social media outreach? At that moment, the questioner seemed to be looking for some grand sweeping mechanism, but I think the reality is much more complicated: how you measure social media depends on what you’re trying to make it do.
Trying to Grab Hold of a Cloud
Here’s the problem: as with so much communications work, the effects of social media outreach can be quite diffuse. Say your advocacy campaign has a video on your issue out on YouTube — how do you measure the influence it has on the public mind? Some thing with that network of activists you’ve laboriously built up through Facebook — how do you find out how much good they’re actually doing you?
Public Affairs Industry Outlook for 2010 Cautiously Optimistic
K Street Café is a blog where experts from a variety of backgrounds share new and novel ways technology, the Internet and social media are being used to shape public policies.
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