Posted by: K Street Cafe Editor
LinkedIn Marketing – A Power User’s Guide to LinkedIn’s 115.8 Million Members (Speech-Rep)
Is your organization utilizing LinkedIn to the fullest? Adam Kleinberg’s step-by-step slideshow demonstrates how to wield greater influence on the site.
Invite Your Facebook Friends Tool Now Available in Multiply (Engage)
If you already use Multiply to accrue activists on Facebook…good news: Multiply just added a new tool which allows activists to send personal invitations to their friends, encouraging them to join your network.
Posted by: K Street Cafe Editor
New Crowdfunding Site Promises to Be a Kickstarter for K Street (TechPresident)
Upcoming website YouLobby allows activists to pitch their campaign and accumulate donations. But will the idea sink or swim? You decide.
Gallup: Aim Social Media Marketing at Loyalists, Not Prospects (ClickZ)
According to Gallup analysts, “Since marketers are less likely to engage prospects directly through social media, they should encourage or guide their current customers to advocate on their behalf instead.”
Posted by: K Street Cafe Editor
This Is Why You Have No Friends (ClickZ)
We all know that quality is better than quantity when it comes to friends (and even Facebook fans.) But advocacy organizations still need to have a significant fan base in order to promote their messages and inspire people to act. Gary Stein explains how to become more popular on Facebook.
How Social Media Transformed a Nonprofit Medical Professional Society (The Nonprofit Quarterly)
How one organization successfully built a community of followers by shifting their media strategy.
Posted by: K Street Cafe Editor
Building the Case for a Bigger Social Media Budget (ClickZ)
According to Michael Della Penna, “Today’s tough economic times have placed a greater emphasis on marketing ROI. As experimentation with social media continues, marketers need to get serious about building the case for investing in and growing community efforts.”
Keep Facebook Content Fresh: 5 Easy Ideas (PR Daily)
Coming up with new posting content for Facebook can be exhausting. Here are some quick and easy tips to reinvigorate your organization’s page.
Posted by: K Street Cafe Editor
With ‘We The People,’ White House Promises to Go E-to-the-People (TechPresident)
The White House is launching a petition tool on WhiteHouse.gov. But will it accomplish its goal of making the government ‘more open and accountable to its citizens?’
9 Tips for Building a Facebook Fan Base From Scratch (PR Daily)
How to take advantage of free tools and lean on your already-established presence.
Posted by: K Street Cafe Editor
In Times of Unrest, Social Networks Can Be a Distraction (New York Times)
When it comes to advocacy, are social networking sites causing us to talk more and do less?
Digital Watch: Search and Email Still Reign Online (PR News)
According to a recent Pew Research study, you may want to think twice before investing your entire marketing budget in social media.
Posted by: K Street Cafe Editor
Twitter Grows Public Policy Team With Former FCC Staffer Colin Crowell (techPresident)
Twitter and Facebook are both adding former Congress staffers and policy makers to strengthen their corporate team.
How to Create a Facebook Fan Base to Drive Social Advocacy (ClickZ)
Check out this free white paper from ClickZ, which will give you a better understanding of brand marketing and an approach for understanding the value of earned and paid impressions in a social context.
Posted by: K Street Cafe Editor
Controlling the Social Conversation (ClickZ)
Like it or not, “the illusion of anonymity online gives consumers a louder more daring voice, and the medium of the Internet allows for amplification of that voice for better or worse.” Find out what you should do when the dialogue in your social media community turns sour.
10 Things Google+ Does Better (PR Daily)
10 good reasons you should think about starting a Google+ page today. Check out this page to learn what Google+ may mean for political advocacy and campaigning.
Posted by: K Street Cafe Editor
Six Myths of Social Media (CRM Magazine)
Saurabh Mittal debunks several common misconceptions of social media management and offers some tips for optimizing your organization’s online presence.
How to Participate in a Tweet Chat (PR Daily)
Themed hashtag conversations or ‘Twitter chats’ can be a valuable advocacy tool. Check out this article and learn how to host one of your own.
Posted by: K Street Cafe Editor
How CNET Grew 5X on Facebook and Twitter Without Ads (ClickZ)
In just over nine months, one person at CNET was able to grow the company’s Facebook fans from 69,000 to 428,000. Read Nathan Bransford’s tips on posting to social media to maximize followers.
Protests, Flash Mobs Spark Controversy Over Communications Crackdowns (National Journal)
Social media-organized flash mobs have been cropping up around the world. Should the US government be able to meddle with communication networks (effectively limiting free speech) if people are using them to ‘incite imminent lawless action?’
