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	<title>K Street Cafe &#187; Debate08</title>
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		<title>A Think Tank&#8217;s Effective Use of Twitter for the Presidential Debates</title>
		<link>http://www.kstreetcafe.com/a-think-tanks-effective-use-of-twitter-for-the-presidential-debates/</link>
		<comments>http://www.kstreetcafe.com/a-think-tanks-effective-use-of-twitter-for-the-presidential-debates/#comments</comments>
		<pubDate>Wed, 15 Oct 2008 19:46:03 +0000</pubDate>
		<dc:creator>Rob Bluey</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Cato Institute]]></category>
		<category><![CDATA[Debate08]]></category>
		<category><![CDATA[Twitter]]></category>

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Last Tuesday as I was sharing my thoughts on Twitter during the second presidential debate, I noticed frequent updates from the Cato Institute. Like Heritage, Cato reguarly tweets about its policy work. But what made Cato&#8217;s debate coverage special was the instant reaction from its analysts.
Rather than wait until after the debate to comment on [...]]]></description>
			<content:encoded><![CDATA[<p style="10px"><a title="Cato Institute" href="http://www.cato.org/"><img src="http://www.cato.org/images/logo.jpg" alt="" /></a></p>
<p>Last Tuesday as I was sharing my thoughts on Twitter during the second presidential debate, I noticed frequent updates from the Cato Institute. Like <a href="http://twitter.com/heritage">Heritage</a>, Cato reguarly <a href="http://twitter.com/catoinstitute/">tweets about its policy work</a>. But what made Cato&#8217;s debate coverage special was the instant reaction from its analysts.</p>
<p>Rather than wait until after the debate to comment on the candidates&#8217; policy proposals, Cato&#8217;s manager of new media, Christopher Moody, put the libertarian think tank&#8217;s policy experts to work right away. The result was instantaneous and informative analysis. The experiment was such a success that Cato plans to replicate it tonight.</p>
<p>By my count, Cato provided 44 updates on Twitter during the 90-minute debate. Its Twitter team included Jerry Taylor, a senior fellow for energy policy and environmental protection; Michael Cannon, director of health policy studies; and Jagadeesh Gokhale, senior fellow for economics and expert on entitlement reform.<span id="more-506"></span></p>
<p>Here&#8217;s a sampling of what they wrote:</p>
<blockquote><p><strong>• </strong>Did Sen. McCain answer the question about Social Security? I&#8217;d say no. &#8211;Jagadeesh Gokhale 09:44 PM<br />
<strong> • </strong>McCain calls for Medicare commission. Finally, something worthwhile. -Michael Cannon 09:43 PM<br />
<strong>• </strong>If Reagan fixed Social Security, why are we still having the conversation? -Michael Cannon 09:42 PM<br />
<strong>• </strong>Obama’s health plan would outlaw the most affordable 50 percent of health insurance plans currently on the market. -Michael Cannon 09:42 PM<br />
<strong>• </strong>Need to understand the rest of the tax code to fix Social Security? Dissemblobama at its best! &#8211;Jagadeesh Gokhale 09:41 PM<br />
<strong>• </strong>The $700 billion financial-sector bailout is less than one percent of the amount required to bail out Medicare. -Michael Cannon 09:39 PM<br />
<strong>• </strong>A question about unfunded federal liabilities! Who would have thought? -Jerry Taylor 09:39 PM</p></blockquote>
<p>Is this groundbreaking policy research? No, but it&#8217;s not meant to be. Cato is instead investing in real time reaction to the candidates&#8217; answers. This certainly raises the level of discourse on Twitter and introduces Cato&#8217;s ideas to an audience that might otherwise not pay any attention.</p>
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