HOW TO: Maximize Your Brand’s Relevance With Facebook Post Targeting (Mashable)
Facebook marketers can choose to target by location or by language in order to reach the right audiences.
5 musts for managing Twitter during a crisis (Ragan’s PR Daily)
As a real-time reporting tool for citizens and journalists, Twitter has become key in crisis management.
Twitter, Flickr, Facebook Make Blogs Look So 2004 (Wired)
Paul Boutin examines how social media websites like Facebook and Twitter have over taken blogging as the most popular form of expression.
Crisis Communication for the Social Web (The Buzz Bin)
The Buzz Bin takes a look at the need for a plan to listen and communicate effectively when a crisis hits your organization online.
Here’s Why “Top Influencer Lists” Are Useless
Social Media – Should It be the Driver or Passenger in your Grassroots Influence Strategy?
Google and Facebook Emphasize the New and the Now, For Better or Worse
K Street Café is a blog where experts from a variety of backgrounds share ways organizations are using current and emerging strategies to help shape public policies.
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