December 15th, 2008

Daily Specials

Posted by: K Street Cafe Editor

ComcastCares Social Media Interview with Frank Eliason (Top Rank Online Marketing)
Top Rank sits down with Frank Eliason to to discuss Comcast’s customer service via Twitter with @ComcastCares.

Looking Again at Cisco’s Employee Social Media Policy (The Blog Council)
As social media and social networking become more a part of people’s everyday lives, large organizations like Cisco and Intel have outlined what is proper workplace behavior for their employees.

September 24th, 2008

Injecting Personality in Corporate Policy Blogs

Posted by: Jeff Mascott

In my column today in The Hill, I make the case that corporate government affairs offices should consider whether to engage policy debates online by establishing a blog:

At the very minimum, corporate government affairs offices and public affairs professionals need to seriously consider whether the organization they represent should engage in the conversation taking place online by creating a blog presence.

Discussions and debates about public policy issues are taking place all the time within the blogosphere — with or without your organization’s involvement. While the concept of blogging continues to be met with skepticism and reluctance at the C-Suite level, the D.C.-based offices of corporations and associations should nonetheless consider creating a blog as part of their overall communications and lobbying strategies.

Relatively few corporate government relations offices have waded into these waters. But those that do – when they do it well – can have a great impact. (more…)