Social Media Survey Results: Execs Have Motivation, Lack Confidence (PR News Online)
Results of a recent joint survey by PR News/Cision Social Media reveal that top organization executives continue to be skeptical of using social media tactics.
CDC Takes Viral Approach to Attack Flu Virus (Word of Mouth Marketing)
For the first time, the Centers for Disease Control is using new media to advance its outreach campaign that encourages people to get their flu vaccines.
