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	<title>K Street Cafe &#187; cause marketing</title>
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		<title>PR and Social Media: Across the Blogosphere</title>
		<link>http://www.kstreetcafe.com/pr-and-social-media-across-the-blogosphere/</link>
		<comments>http://www.kstreetcafe.com/pr-and-social-media-across-the-blogosphere/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 14:23:08 +0000</pubDate>
		<dc:creator>Maddie Grant</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Advocacy]]></category>
		<category><![CDATA[association]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[cause marketing]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[social media]]></category>

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		<description><![CDATA[I&#8217;m Maddie Grant, an association/nonprofit industry blogger on social media and online community building.  I&#8217;m very happy to have been invited to be a regular poster on K Street Cafe.
This is my first post here, so I&#8217;m still getting the lay of the land as to what kinds of topics will interest K Street [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m Maddie Grant, an <a href="http://www.socialfish.org/blog">association/nonprofit industry blogger</a> on social media and online community building.  I&#8217;m very happy to have been invited to be a regular poster on K Street Cafe.</p>
<p>This is my first post here, so I&#8217;m still getting the lay of the land as to what kinds of topics will interest K Street readers.  I am an avid blog reader and definitely consider myself a &#8220;content curator&#8221;;  <a href="http://www.socialfish.org/2010/02/link-love-monthly-january.html">Here&#8217;s the kind of stuff I read and write about on my blog</a>.</p>
<p>So I thought I&#8217;d do two things.  First, I want point you to a few PR/Public Affairs/Advocacy related blog posts I&#8217;ve found very interesting recently &#8211; and ask you to tell me if these float your boat or not.  Check &#8216;em out.</p>
<p><span id="more-1283"></span></p>
<p>1.  <a href="http://www.convinceandconvert.com/pr-20/haro-gets-serious-about-crowd-sourced-journalism/">HARO Gets Serious About Crowd Sourced Journalism</a> (Convince and Convert)</p>
<p>I assume you know about HARO (Help a Reporter out), the email service started by Peter Shankman that matches reporters to sources.  I used it for a while until I found the overload of irrelevant emails to be too much to handle &#8211; but they have finally got their act together and put together a nice looking site where it looks like you will be able to self-select what inquiries you get (as a source, obviously).  Is this kind of sort-of tech news of interest?</p>
<p>2. <a href="http://copywriteink.blogspot.com/2010/01/integrating-communication-pr-driven.html">Integrating Communication: PR-Driven Social Media</a> (CopyWrite, Ink.)</p>
<p>The author proposes a model for marrying traditional PR duties and social media tasks.  Check out the nice debate in the comments to the post.  I have plenty of ideas about this (and the changing role of PR in general) &#8211; but I won&#8217;t say what side I fall on unless you tell me you want to talk about it!</p>
<p>3. <a href="http://www.conversationagent.com/2010/01/2010-public-relations-looking-at-the-past-to-succeed-in-the-future-.html">2010 Public Relations: Looking at the Past to Succeed in the Future</a> (Conversation Agent)</p>
<p>Along the same lines, this is a fantastic guest post by Beth Harte on how to create &#8220;truly social public relations&#8221;.  This is obviously a very hot topic (the <a href="http://www.google.com/search?hl=en&amp;rlz=1C1GGLS_enUS302US303&amp;q=PR+is+Dead&amp;aq=f&amp;aqi=&amp;oq=">Is PR Dead?</a> debate)- let me know if you&#8217;re thinking about these kind of issues.</p>
<p>4. <a href="http://www.web-strategist.com/blog/2010/01/09/matrix-breakdown-of-advocacy-marketing/">Matrix: Breakdown of Advocacy Marketing</a> (Jeremiah Owyang)</p>
<p>Here&#8217;s a chart by Jeremiah Owyang where he dissects the layers involved in advocacy marketing &#8211; meaning, to him, activities &#8220;focused on the goal of spreading, and word of mouth, and viral&#8221;.  What do you think?</p>
<p>5. <a href="http://www.laurenafernandez.com/blog/getting-started-brands-and-cause-marketing/">Getting Started: Brands and Cause Marketing</a> (Lauren Fernandez)</p>
<p>I&#8217;m putting this one in really to highlight a really great blog by a rising star in the PR world.  Lauren is also heavily involved in the <a href="http://twitter.com/#search?q=%23u30pro">#u30pro</a> (PR professionals under 30) community on Twitter and I think her crew has a lot of interesting stuff to say about PR  and social media.</p>
<p>So please do tell me if these are the kinds of topics/analysis you&#8217;d want to read about from me!</p>
<p>The second thing I&#8217;d like to do is ask you to introduce yourselves in the comments.  I&#8217;m new here, I&#8217;ve just walked into the cocktail party, heading to the bar first for a Makers and Coke (no lime), maybe a little nervous&#8230; someone please say hi and tell me what you&#8217;re all about!  Then we&#8217;ll see if we can&#8217;t find some great connections to be made and conversations to be had&#8230;</p>
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