Posted by: K Street Cafe Editor
New Politics Channel on YouTube (New York Times)
YouTube’s new channel will host political content ranging from official candidate videos to parodies. According to the NY Times, “It will include curated videos beyond the presidential campaign to include videos from other political races, as well as content from various political movements, including both the Tea Party and Occupy Wall Street.”
12 Common Mistakes on Brands’ Facebook Pages (PR Daily)
Steer clear of these (very) common pitfalls and you won’t have to worry about losing fans.
Posted by: K Street Cafe Editor
Facebook Forms Political Action Committee (Reuters)
The social network has pledged to begin supporting ‘candidates who share [Facebook's] goals of promoting the value of innovation to our economy while giving people the power to share and make the world more open and connected.’
Facebook’s New PAC Shows DC’s Innovative and Risk-Taking Methods Are Spreading to Silicon Valley (TechPresident)
According to Micah Sifry, Facebook’s creation of a Political Action Committee indicates that large campaign contributions and ‘intensive lobbying’ are becoming the norm for tech giants.
You’re the Entire Social Media Marketing Team. Now What? (PR Daily)
PR Daily has created a 6-step list of “must-dos” to maximize your online branding efforts, particularly useful if you’re on a tight budget.
Posted by: K Street Cafe Editor
The Purpose-Driven Website (ClickZ)
Is the content on your landing page ‘mission critical’ and easy to navigate? Find out how to make your website’s structure and content optimal for any user.
Social Video Can Build Awareness, Advocacy For Luxury Brands (Luxury Daily)
Regardless of whether you’re running a marketing campaign for luxury brand, all marketers should be aware of the ‘four As’ of social video creation and distribution.
Posted by: Alan Rosenblatt
Mobilizing online activists is the bread and butter of many advocacy organizations. But successful campaigns need to go beyond signing petitions and sending emails to policymakers. Yes, these remain important elements to any campaign, but it is equally important to use the internet as a persuasion vehicle. While campaigns are driving activists to take action, they should also be working to spread the message of the campaign across the web.
One way to achieve this is to incorporate a fundraising appeal specifically designed to raise money to run online ads for the campaign. Online ads are not only affordable, but they can also be very effective at persuasion and shaping the language of a policy debate.
We have been using this approach recently at the Center for American Progress Action Fund. Our two current campaigns, How Did This Happen?, a campaign to educate the public about how conservative policies and ideology are the root cause of the current financial crisis (HowDidThisHappen.org), and the Golden Pledge to protect Social Security from privatization (GoldenPledge.org) each supplement an action request with a fundraising appeal to help run online ads promoting the campaign’s message (see the ad images below).
While funds raised in this manner may be modest for some campaigns, it doesn’t take much to make a difference. For example, running the ads on blogs, rather than major media sites, can be very cost effective. For each $1,500 raised, an ad can be served nearly a million times. That is enough exposure to reach tens, if not hundreds of thousands, of new eyeballs; people who are not already on your email list.
And if you build a tell-a-friend feature into the campaign, so that anyone taking action or donating funds on your website is prompted to send the link around, you have the potential to reach even more people.
