Critics Say Social-Media Should Be Off Limits for DTC Drug Ads (Advertising Age)
Critics of using social media as a means of advertising for the pharmaceutical industry believe that the drug companies should not promote their products via e-mail, social networking sites, or text messages due to the seriousness of their message.
Is Starting A Corporate Blog True To Your Company Culture? (PR Communications)
Find out if your corporate culture is one that would benefit from blogging.
NY Times Exposes 2.8 Million Articles in New API (ReadWriteWeb)
The New York Times recently released an API which allows users to link to articles dating back to 1981 on their own Web sites, opening up new avenues to a vast amount of content. Marshall Kirkpatrick comments that this is a move “away from isolation” for newspapers.
Word of mouth research: 59% of social media users interact with companies on social media sites (Gaspedal)
The use of social media continues to rise, and recent studies show that nearly one in four Americans interact with corporate brands online.
Using Google Mobile Advertising to Catch Voters Waiting at the Polls
Economics 101: Using Web Videos to Explain America’s Fiscal Problems
Economics 101: Using Web Videos to Explain America's Fiscal Problems
Using Google Mobile Advertising to Catch Voters Waiting at the Polls
K Street Café is a blog where experts from a variety of backgrounds share new and novel ways technology, the Internet and social media are being used to shape public policies.
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The CCI is a monthly survey of the top issues Congress hears about from citizens. Each month, the CCI measures the average number of recorded contacts on an issue that a Member of the U.S. House of Representatives receives from the constituents they represent.
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