K Street Cafe

Critics Say Social-Media Should Be Off Limits for DTC Drug Ads (Advertising Age)
Critics of using social media as a means of advertising for the pharmaceutical industry believe that the drug companies should not promote their products via e-mail, social networking sites, or text messages due to the seriousness of their message.

Is Starting A Corporate Blog True To Your Company Culture? (PR Communications)
Find out if your corporate culture is one that would benefit from blogging.

I am happy to announce that K Street Café was awarded a Certificate of Excellence for the blog category in the 2009 Bronze SABRE Awards.  This is a great honor and we are delighted to be recognized.

The goal of K Street Café is to educate and equip public relations and government relations leaders to become more effective at impacting public policy through the sharing of communications advocacy best practices. The introduction of K Street Café turned many heads in the public affairs world, generating coverage in Inside the Beltway publications like The Hill, The Politico, Roll Call and National Journal.

I hope that you have enjoyed the many insightful posts that our contributors have provided since our launch in September.  We look forward to bringing you more insights in the future.

In my column today in The Hill, I make the case that corporate government affairs offices should consider whether to engage policy debates online by establishing a blog:

At the very minimum, corporate government affairs offices and public affairs professionals need to seriously consider whether the organization they represent should engage in the conversation taking place online by creating a blog presence.

Discussions and debates about public policy issues are taking place all the time within the blogosphere — with or without your organization’s involvement. While the concept of blogging continues to be met with skepticism and reluctance at the C-Suite level, the D.C.-based offices of corporations and associations should nonetheless consider creating a blog as part of their overall communications and lobbying strategies.

Relatively few corporate government relations offices have waded into these waters. But those that do – when they do it well – can have a great impact. (more…)