Comments on: Social Media Strategy – Getting Buy In From The Top

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the appeal of a blog isn’t necessarily that your competitors have one–so you should too. It’s that a blog helps you–as the cas

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cam balkon the appeal of a blog isn’t necessarily that your competitors have one–so you should too. It’s that a blog helps you–as the cas

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wloger — Mon, 12 Oct 2009 22:53:32 +0000

For instance, the appeal of a blog isn’t necessarily that your competitors have one–so you should too. It’s that a blog helps you–as the cas

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sohbet — Fri, 11 Sep 2009 17:02:37 +0000

For instance, the appeal of a blog isn’t necessarily that your competitors have one–so you should too. It’s that a blog helps you–as the case may be–to actively engage in (and, ideally, influence) a debate

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By: Jonathan Rick

Jonathan Rick — Tue, 11 Nov 2008 05:09:20 +0000

Excellent and important point, Jeff. Truth be told, I’ve been guilty–a long, long time ago –of emphasizing the bells and whistles of social media, rather than how it integrates with and benefits an organization’s overall objectives. For instance, the appeal of a blog isn’t necessarily that your competitors have one–so you should too. It’s that a blog helps you–as the case may be–to actively engage in (and, ideally, influence) a debate; to disseminate your message without relying on a reporter; to reach new supporters; etc. I think we sometimes forget that social media is but one arrow in a larger quiver.