October 1st, 2009

Social Media: Investment and Return

Posted by: Matthew Zablud

Yesterday, the U.S. Chamber of Commerce and the Communication Center hosted a panel discussion on calculating your ROI for social media campaigns. I was fortunate to join three terrific panelists presenting at the event including Adam Conner from Facebook, Laura Howe from the American Red Cross, and Paul Argenti, a Professor from Dartmouth.

Thanks to Mary Fletcher Jones at the Examiner, you can read an excellent synopsis of the event.

Mary also posted this video that summarizes the key points from all the panelists:

YouTube Preview Image

If you have any techniques or tools you use to measure the success of your social media campaigns, please let us know.

Matthew Zablud is a partner at Adfero Group.

Comments
Posted by: Bandwidth Management October 2nd, 2009 at 3:59 am

Great post.That video was very informative.:)Keep posting.

Posted by: Twitter Trackbacks for K Street Cafe » Blog Archive » Social Media: Investment and Return [kstreetcafe.com] on Topsy.com October 2nd, 2009 at 5:48 am

[...] K Street Cafe » Blog Archive » Social Media: Investment and Return http://www.kstreetcafe.com/social-media-investment-and-return – view page – cached Yesterday, the U.S. Chamber of Commerce and the Communication Center hosted a panel discussion on calculating your ROI for social media campaigns. I was fortunate to join three terrific panelists… (Read more)Yesterday, the U.S. Chamber of Commerce and the Communication Center hosted a panel discussion on calculating your ROI for social media campaigns. I was fortunate to join three terrific panelists presenting at the event including Adam Conner from Facebook, Laura Howe from the American Red Cross, and Paul Argenti, a Professor from Dartmouth. (Read less) — From the page [...]

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