Yesterday, the U.S. Chamber of Commerce and the Communication Center hosted a panel discussion on calculating your ROI for social media campaigns. I was fortunate to join three terrific panelists presenting at the event including Adam Conner from Facebook, Laura Howe from the American Red Cross, and Paul Argenti, a Professor from Dartmouth.
Thanks to Mary Fletcher Jones at the Examiner, you can read an excellent synopsis of the event.
Mary also posted this video that summarizes the key points from all the panelists:
If you have any techniques or tools you use to measure the success of your social media campaigns, please let us know.
Matthew Zablud is a partner at Adfero Group.






Great post.That video was very informative.:)Keep posting.