Comments on: Should You Advertise Online?

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By: Designer Lingerie

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By: Jonathan Rick

Jonathan Rick — Thu, 25 Dec 2008 02:09:39 +0000

KG and BT,

Hi there. Thanks for your responses, and sorry for the delay in mine.

I agree that the cost per thousand impressions (CPM) is indeed important, but don’t you agree that its exact importance depends on the given campaign?

For instance, if it’s a branding or visibility campaign (e.g., a new McDonalds sandwich or a movie opening), then impressions are key. If it’s a call-to-action campaign (e.g., subscribe to a magazine, sign-up for an e-newsletter), then clicks are key.