In case you missed it, the Hill ran my column “Promoting a Cause Through YouTube,” about the State Department’s use of social media as a powerful diplomacy tool used to promote democracy around the world.
Much can be learned by studying State’s Democracy Video Challenge user generated content campaign. Launched last year, the Video Challenge invites citizens worldwide to submit videos completing the phrase “Democracy is…” The campaign had more than 900 video submissions and was successful in engaging the public through social media.
The Democracy Video Challenge provides many good lessons for advocacy organizations trying to recruit and mobilize supporters both here and around the world.
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