Over recent months, more and more advocacy organizations have started capturing testimonial footage from their constituents and producing short feature videos highlighting priority advocacy issues. Videos can be a powerful tool to deliver highly personalized messages to the Hill and can be easily leveraged through YouTube, Facebook and other social media sites to virally generate attention for a cause.
One recent example is from the American Academy of Dermatology who just launched a moving video about their Camp Discovery program for children with severe and chronic skin diseases. Please take 5 minutes to watch the video. Click here.
Other groups who have effectively used video to get their message heard include the National Association of Children’s Hospitals (over 140 constituent testimonials, along with statements from prominent politicians, all organized by State and Congressional District), The American Medical Association, and the Society of Nuclear Medicine.
And speaking of videos, there is going to be an upcoming event on Tuesday, October 27 co-sponsored by Adfero Group and The Hill newspaper called “Promoting Your Agenda through Viral Video.” Participants will get a chance to see how videos are being used to reach Capitol Hill, the public, the media, their membership and constituents. Best of all, the cost is free, including a cocktail networking reception following the event. Confirmed speakers include the co-founder of Ustream, a new media expert from the US House of Representatives, and grassroots, advocacy and PR leaders from some of America’s top trade associations. We will post a link to register later next week.
Matthew Zablud is a partner at Adfero Group.
