Your video just got 50,000 views on YouTube and 25 blogs picked up your campaign and posted stories on it. What’s it worth?
We are pretty comfortable figuring out how much a one minute story on the evening news is worth in paid advertising, but when it comes to online “hits” the conversion isn’t so obvious. In addition to the size of a website’s audience, we have to figure in, among other things, whether the site has tools to share the content out to the social web and whether or not its audience is likely to do so. It gets a little tricky figuring out what it is worth online.
I Am Progress is hosting its monthly Internet Advocacy Roundtable titled “What’s It Worth” on Thursday, January 15th from 3 PM to 5 PM.Speakers:
Glennette Clark, Senior Consultant, Community IT Innovators
Michael Bassik, Chief Digital Officer, Air America Media
Philip de Vellis, Vice President of New Media, Murphy Putnam Media
A. J. Schuler, Partner, Common Sense Media
Sam Huxley, VP of Marketing, New Media Strategies
Moderator: Alan Rosenblatt, Center for American Progress Action Fund
Location:
Center for American Progress Action Fund
1333 H St. NW, 10th Floor
Washington, DC 20005
Map & Directions
R.S.V.P. Here – Space is limited!
About the Internet Advocacy Roundtable:
The Internet Advocacy Roundtable is a monthly forum brought to you by I Am Progress, a project of the Center for American Progress Action Fund, the sister advocacy organization of the Center for American Progress. We feature in-depth discussions about digital technology strategies for advocacy and policy campaigns. We strive to help the advocacy community use digital technology more effectively and provide a gathering for those working in this space to network and learn from their peers. Our speakers are drawn from experts in the field and our audiences typically include many other experts, as well as people new to the field. The format is designed to maximize discussion time. As a result, we have consistently lived up to our reputation that our speakers will learn as much from the audience as the audience learns from the speakers. The Internet Advocacy Roundtable was launched in August 2005 and now carries on the tradition of our earlier Online Progressive Advocacy Network (OPAN) series.
