Comments on: Inside the Obama Numbers: Tiers of Engagement http://www.kstreetcafe.com/inside-the-obama-numbers-tiers-of-engagement/ News from the New K Street Sun, 16 Oct 2011 20:49:00 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Colin Delany http://www.kstreetcafe.com/inside-the-obama-numbers-tiers-of-engagement/comment-page-1/#comment-451 Colin Delany Thu, 04 Dec 2008 16:15:19 +0000 http://www.kstreetcafe.com/?p=674#comment-451 Hi Brad, thanks for clarifying that -- I should have been more explicit. When I was talking about advocacy emails that have little effect, I was thinking about the mass, undifferentiated email campaigns that bombard Congress, not individual communications from constituents, which are the next step up the ladder of engagement. Like a personal phone call, a personal email requires more effort and is likely to get a better response. Hi Brad, thanks for clarifying that — I should have been more explicit. When I was talking about advocacy emails that have little effect, I was thinking about the mass, undifferentiated email campaigns that bombard Congress, not individual communications from constituents, which are the next step up the ladder of engagement. Like a personal phone call, a personal email requires more effort and is likely to get a better response.

]]> By: Brad Fitch http://www.kstreetcafe.com/inside-the-obama-numbers-tiers-of-engagement/comment-page-1/#comment-450 Brad Fitch Thu, 04 Dec 2008 15:28:19 +0000 http://www.kstreetcafe.com/?p=674#comment-450 While I wholeheartedly agree with the thrust of my colleague's Colin's comments, I must correct one factual error. He notes that according to Congressional Management Foundation research, which I conducted with Kathy Goldschmidt, "individual advocacy emails count for relatively little," while Hill offices accord "more weight" to phone calls. In fact, our research showed that the vehicle did not matter, it was the content that determined impact. And, individual advocacy emails actually were more valuable than phone calls. In a survey of 350 staffers in 200 offices, 94% said individualized email would have "some" or "alot" of influence, while 88% said phone calls would have the same impact. More on the findings of the survey here: http://www.cmfweb.org/index.php?option=com_content&task=view&id=58&Itemid= While I wholeheartedly agree with the thrust of my colleague’s Colin’s comments, I must correct one factual error. He notes that according to Congressional Management Foundation research, which I conducted with Kathy Goldschmidt, “individual advocacy emails count for relatively little,” while Hill offices accord “more weight” to phone calls.

In fact, our research showed that the vehicle did not matter, it was the content that determined impact. And, individual advocacy emails actually were more valuable than phone calls. In a survey of 350 staffers in 200 offices, 94% said individualized email would have “some” or “alot” of influence, while 88% said phone calls would have the same impact.

More on the findings of the survey here:
http://www.cmfweb.org/index.php?option=com_content&task=view&id=58&Itemid=

]]> By: obama campaign staff | Digg hot tags http://www.kstreetcafe.com/inside-the-obama-numbers-tiers-of-engagement/comment-page-1/#comment-447 obama campaign staff | Digg hot tags Wed, 03 Dec 2008 21:22:34 +0000 http://www.kstreetcafe.com/?p=674#comment-447 [...] Vote Inside the Obama Numbers: Tiers of Engagement [...] [...] Vote Inside the Obama Numbers: Tiers of Engagement [...]

]]> By: obama campaign site | Digg hot tags http://www.kstreetcafe.com/inside-the-obama-numbers-tiers-of-engagement/comment-page-1/#comment-446 obama campaign site | Digg hot tags Wed, 03 Dec 2008 21:08:26 +0000 http://www.kstreetcafe.com/?p=674#comment-446 [...] Vote Inside the Obama Numbers: Tiers of Engagement [...] [...] Vote Inside the Obama Numbers: Tiers of Engagement [...]

]]> By: e.politics: online advocacy tools & tactics » Inside the Obama Numbers: Tiers of Engagement http://www.kstreetcafe.com/inside-the-obama-numbers-tiers-of-engagement/comment-page-1/#comment-445 e.politics: online advocacy tools & tactics » Inside the Obama Numbers: Tiers of Engagement Wed, 03 Dec 2008 20:55:48 +0000 http://www.kstreetcafe.com/?p=674#comment-445 [...] Cross-posted on techPresident and K Street Cafe [...] [...] Cross-posted on techPresident and K Street Cafe [...]

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