How to Reach Baby Boomers with Social Media (ReadWriteWeb)
This recent survey finds that Baby Boomers may be just as accessible through social media outlets as younger generations are.
Why Big Brands Struggle With Social Media (Mashable)
Tom Smith takes a look at six hurdles large organizations face when using social media and the best ways to avoid them.
Here’s Why “Top Influencer Lists” Are Useless
Social Media – Should It be the Driver or Passenger in your Grassroots Influence Strategy?
Google and Facebook Emphasize the New and the Now, For Better or Worse
K Street Café is a blog where experts from a variety of backgrounds share ways organizations are using current and emerging strategies to help shape public policies.
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