GE puts a twist on a Facebook trend (The Blog Council)
A “25 Random Things About Me” Facebook note caught the attention of bloggers at General Electric, who then shared 25 random things about GE.
The North Face and Polartec Leverage Social Net for ‘Eco Champion’ Campaign (ClickZ)
A joint campaign by The North Face and Polartec is relying on social media and viral campaigns to help spread their message.
Debunking Six Social Media Myths (Business Week)
Before your organization begins using social media tools, take a look at this article by B.L. Ochman on the realities of engaging online.
