Want to Figure Out Your Social Media ROI? Consider a Plan. (MarketingProfs Daily Fix)
Beth Harte suggests that marketing and PR professionals come up with a plan for measuring ROI in advance to show the value of social media tools and tactics.
President 2.0 (Newsweek)
Daniel Lyons and Daniel Stone weigh in on the future of President-Elect Obama’s grassroots network, predicting that any of the options will come with complicated legal difficulties and political ramifications.
[...] unknown wrote an interesting post today onK Street Cafe » Blog Archive » Daily SpecialsHere’s a quick excerptPosted by: K Street Cafe Editor. Want to Figure Out Your Social Media ROI? Consider a Plan. (MarketingProfs Daily Fix) Beth Harte suggests that marketing and PR professionals come up with a plan for measuring ROI in advance to show the … [...]