Want to Figure Out Your Social Media ROI? Consider a Plan. (MarketingProfs Daily Fix)
Beth Harte suggests that marketing and PR professionals come up with a plan for measuring ROI in advance to show the value of social media tools and tactics.
President 2.0 (Newsweek)
Daniel Lyons and Daniel Stone weigh in on the future of President-Elect Obama’s grassroots network, predicting that any of the options will come with complicated legal difficulties and political ramifications.
Using Google Mobile Advertising to Catch Voters Waiting at the Polls
Economics 101: Using Web Videos to Explain America’s Fiscal Problems
Economics 101: Using Web Videos to Explain America's Fiscal Problems
Using Google Mobile Advertising to Catch Voters Waiting at the Polls
K Street Café is a blog where experts from a variety of backgrounds share new and novel ways technology, the Internet and social media are being used to shape public policies.
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The CCI is a monthly survey of the top issues Congress hears about from citizens. Each month, the CCI measures the average number of recorded contacts on an issue that a Member of the U.S. House of Representatives receives from the constituents they represent.
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[...] unknown wrote an interesting post today onK Street Cafe » Blog Archive » Daily SpecialsHere’s a quick excerptPosted by: K Street Cafe Editor. Want to Figure Out Your Social Media ROI? Consider a Plan. (MarketingProfs Daily Fix) Beth Harte suggests that marketing and PR professionals come up with a plan for measuring ROI in advance to show the … [...]