Protect Your Brand and Reputation On Twitter (PR Week)
With over 2 million users and more large organizations joining daily, Twitter has become an integral part of a brand. Monte Luz explains that while Twitter can better connect your organization to costumers and clients, it is important to be diligent about what is being said – she offers ten important tips working with Twitter.
Can It Be True? Lehman Bros. and Employees Apparently Not Using Social Networks (BlogWrite for CEOs)
Using Social Networks (BlogWrite for CEOs)
While the fall of Lehman Brothers shocked Wall Street and America as a whole, even more shocked were the employees who had to find out that they were jobless through mainstream media. Debbie Weil questions how Lehman Brothers could possibly be without some internal communication processes.
Consumers Talk, Companies Listen (The Buzz Bin)
Companies and organizations may now be moving away from traditional forms of consumer response, such as phone surveys, toward social media platforms. Larissa Fair examines how customers will respond more favorably to these new forms of outreach.
Amazee Makes Social Advocacy Accessible and Scalable (Mashable)
Amazee, a new social networking website, allows users to not only connect but also to come together on local projects and stay connected on a cause. The site allows groups and organizations to keep all materials and members together in one place, helping to simplify the process and design of their project.
