What’s the Next Big Innovation In Innovation? (IMD)
This article, written by Stuart Read and David Robertson, addresses the newest forms of innovation being used by just a few organizations and businesses. Both the pros and cons of increased public involvement are discussed.
Porn Passed Over As Web Users Become More Social (Yahoo)
There has been a significant change in the Internet usage habits of people in the past decade: adult entertainment searches have been largely replaced as the most common online activity as the popularity of social networking sites continues to grow.
Firms Still Ignoring Social Media (Vnunet.com)
Even with statistics that point to the benefits that social media can bring to an organization’s bottom line, many businesses are still reluctant to actually implement new tactics as part of their ongoing outreach strategy.
Learning From the “New Kid” At School (GasPedal)
As new media becomes more prevalent, more and more articles are appearing that discuss how to best start your organization’s Web 2.0 strategy. This piece, written by David Alston of Radian6, is a part of the Guest Genius column that will be published every Tuesday on GasPedal, a site dedicated to the latest trends in word of mouth marketing.
