Ford Looks to Expand Its Global Social Outreach (Word of Mouth Marketing)
With a new executive heading up its online outreach efforts, Ford is hoping to get back into the social media game to appeal to younger car shoppers and connect with its global customer base.
Blogging Like The World Depended On It (Newsweek)
Author Brian Braiker takes a look at change.org, a soon-to-be revamped online community that is looking to have an impact on 13 key policy issues ranging from climate change to immigration by keeping activists engaged beyond the November elections.
