I didn’t know I was running for president until I saw this new video from AARP. The truth is, AARP is launching a new election campaign that lets you put anyone’s name into their video as the candidate for president. Why? Because this election is all about YOU.
AARP’s new campaign is really about connecting with voters. The very essence of this video campaign is to give the people a chance to insert themselves into the message, and then insert their friends. Very personal touch, indeed.
While not the first to do something like this (Job Jab lets you put your face on an animated character), this light-hearted campaign really gets to the heart of electoral politics–YOU.
Want to send the ad to your friends with their name in it? Click here and have some fun.
This video is a hoot, and it makes a point. By having my name up there with Barack Obama and John McCain, the video indicates that I am just as important in bringing the change we need in Washington. The finger points right at me, and I need to do my part by making my views known and voting my conscience.