Posted by: Alan Rosenblatt
I didn’t know I was running for president until I saw this new video from AARP. The truth is, AARP is launching a new election campaign that lets you put anyone’s name into their video as the candidate for president. Why? Because this election is all about YOU.
AARP’s new campaign is really about connecting with voters. The very essence of this video campaign is to give the people a chance to insert themselves into the message, and then insert their friends. Very personal touch, indeed.
While not the first to do something like this (Job Jab lets you put your face on an animated character), this light-hearted campaign really gets to the heart of electoral politics–YOU.
Want to send the ad to your friends with their name in it? Click here and have some fun.
It seems like everyone in Washington is focused on one thing: the financial bailout. Over the course of the past week, conservatives and liberals have done battle to shape the message. Think tanks, non-profits and other interest groups have debated policy proposals in hopes of finding a solution — or preventing one.
Then yesterday came a 10-minute YouTube video called “What Caused Our Economic Crisis?” posted by TheMouthPeace. It quickly found its way onto right-leaning blogs, including the popular Hot Air and Power Line. Even the Drudge Report linked to it yesterday. READ MORE »
It all started with a conversation.
A few months ago I was chatting with some colleagues about the lack of a comprehensive resource online for public affairs professionals to keep up to speed on with the latest trends, tactics and strategies in our industry. There are certainly plenty of resources for political pros on how technology is shaping campaigns and elections, but relatively few on how the Internet and social media is changing the way public policy is formed and shaped.
We called on some of the best and the brightest – practitioners and observers in the public affairs realm — who are known for staying on top of the major transformations taking place in our industry to engage in an ongoing dialogue about how the nature of advocacy is changing. It is essential that all of the stakeholder groups in the issue advocacy world are involved - so we invited representatives from associations, think tanks, corporate goverment affairs offices, interest groups, the media, and from some of the key industry organizations in Washington DC including the Congressional Management Foundation and the Sunlight Foundation.
The result is K Street Cafe - a collaborative blog made up of expert contributors who can provide context and analysis of the changing nature of advocacy, and the difference these changes make in the formation of public policy.
So you might ask - why the name K Street Cafe? Doesn’t K Street conjure up some of the negative images we have about how public policy is formed? Yes. But we intend this blog to be conversation about how K Street is changing - away from images of fat cats, smoke filled rooms and back room deals toward a K Street that is open, transparent and with a much broader participation from the public.
Of course, cafes have long been centers of spirited dialogue. We trust this blog will host vigorous conversations on a variety of subjects. And we hope you will join us in the conversation.
