Originally published on Epolitics.com
Update: See also Kate Kaye’s earlier coverage at ClickZ.
Politico’s Morning Tech column has highlighted a clever use of mobile advertising in last week’s Florida primaries:
As the Sunshine State headed to the polls yesterday, down-ballot candidates bought Google online ads on mobile geo-targeted to specific districts, hoping to capture people who are doing last-minute research while waiting in line at the polls. Democratic State Senator and Attorney General hopeful Dan Gelber, who easily won his primary, used mobile Google ads for a 24-hour blitz on primary day. Lisa Small, likely soon to be declared winner of her circuit court judge race, also used the strategy, Google told us.
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Posted by: K Street Cafe Editor
Ten Fallacies About Web Privacy (Wall Street Journal)
Dispelling some common misconceptions about privacy online.
Israelis, Palestinians Expand Mideast Debate to Wikipedia (Tech President)
How Israel and Palestine are expanding their advocacy efforts through social media.
Open for Questions: The End of the Combat Mission in Iraq (YouTube)
Deputy National Security Advisor for Strategic Communications Ben Rhodes addresses questions regarding Iraq from the online community via YouTube.
Posted by: K Street Cafe Editor
Add Action to Any Website (Engage)
Engage’s “Multiply” platform allows organizations to add grassroots action tools to any website.
Dealing with the Disaster of Online Critique
(Tech President)
Learn pointers from the Air Force’s “Blog Assessment Strategy” for dealing with criticism online.
Cross-published from Epolitics.com
Maybe not yet, but AOL would certainly like political professionals to start thinking that way — with Google monopolizing search advertising and Facebook dominating the social space, AOL wants to own political display (banner) ads through its Advertising.com platform. Judging from conversations with AOL staff at a launch reception for the company’s new political advertising dashboard, AOL sees what Google and Facebook have done in the political space and sees an opportunity to build a new constituency for online display advertising, something that campaigns have tended to drop in favor of search and social advertising in recent years.
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Originally published on PMPU.org.
The Congressional Management Foundation and its Partnership for a More Perfect Union present “Inside the Hill”, a web series that allows you to hear directly from Members and staff on how technology is changing the way Congress works. It is produced by Fleishman-Hillard.
In the third installment, “How and Why Does Congress Use Twitter,” congressional staff discuss the different uses and advantages of Twitter.
Previous editions of “Inside the Hill” are also available:
Congress and New Media: The World Has Changed
What Makes An Award Winning Website
One of the nation’s most prominent unions is running an online-only ad campaign that uses parody to oppose what it calls anti-immigrant laws like the immigration law recently passed in Arizona. A secondary goal: collect mobile phone numbers. The Service Employees International Union is doing what a lot of advocacy organizations are finding to be a valuable strategy – campaigning not only to promote a cause, but to build a list.
With the help of digital consulting firm Revolution Messaging, the SEIU is taking a unique approach to readily solicit cell phone numbers by promoting an 800-number in display and search ads. “Before you travel to Arizona, call the travel advisory hotline” declare ads running in Google’s display network since last Monday. The ads link to ItStopsInArizona.org, a site featuring a petition opposing the immigration law passed in Arizona in April, along with similar legislation in other states, and supporting comprehensive federal immigration reform.
Related search ads are targeted to keyword terms such as “Arizona immigration law” and “immigration reform.”
Dialing 1-800-958-9068 alerts callers that if they’re considering a visit to Arizona, they should beware of the “overly stringent” immigration law. “If you plan to wear jeans, press one,” commands the automated voice on the other end of the line. “If your skin is even remotely tanned, yellow, brown or blue in hue, press two.” The caller is told to visit ItStopsInArizona.org, or, if calling from a mobile phone, to press a button to receive text alerts on that device.
In this way, the 1-800 number element of the campaign becomes especially important because it enables SEIU to easily capture mobile phone numbers.
To read the entire article on ClickZ, click here.
Posted by: K Street Cafe Editor
Politics Biting in Larger Pieces of Online Power
(Cyber Media)
It’s predicted that online political donations will reach $4 billion this election cycle.
Privacy Concerns Fail to Slow Social Activity (eMarketer)
A new study shows online users fear ads more than identity theft.
Posted by: K Street Cafe Editor
A New Tool for Advocacy Communications – BrightText (Beekeeper Group)
BrightText makes a standard advocacy letter easy for activists to customize, transforming a single form letter into numerous unique communications.
White House Orders Review of Federal Technology Spending (Hillicon Valley)
The White House plans cut government waste by making public-sector technology more efficient.
Posted by: K Street Cafe Editor
Blame Twitter? Or Blame McChrystal? (techPresident)
Did General McChrystal’s swift downfall get its contributions from the blurring of the line between public and private in today’s world of social media?
Sen. Bond Says DHS Shouldn’t Oversee Cybersecurity
(Hillicon Valley)
Bond believes the Department of Homeland Security is already overburdened and shouldn’t be put in charge of protecting the country’s computer networks.
Posted by: K Street Cafe Editor
How Social Media Brought Down Gen. McChrystal (Advocacy 2.0)
Does Gen. McChrystal have social-media to thank for the fact that he lost his post as the U.S. commander in Afghanistan?
Democrats Release iPhone and iPad Apps (techPresident)
Yesterday, The Democratic National Committee and Organizing for America launched iPad and iPhone apps.
