Posted by: K Street Cafe Editor
Stop Online Piracy Act: Can Google, Facebook, tech wonks, and Web activists kill the Stop Online Piracy Act? (Slate)
The Stop Online Piracy Act, otherwise known as SOPA, was one of the most popular bipartisan bills of the year. But a flurry of opposition grew among a number of open-Internet groups and now thousands of people and many major organizations have joined the campaign to stop the passage of SOPA. Slate’s Will Oremus calls them ‘the geek lobby.’
Poll: Obama Top Among Tweeters (POLITICO)
Plus: “Twitter users tend to lean more to the left: 13 percent of liberal Democrats say they use the tool, compared to 8 percent of conservatives and 6 percent of tea party supporters. Black adults are more Twitter-savvy than whites – 14 percent of African-Americans say they tweet, double the percentage of whites who are fluent in the 140-character messages, the poll found.”
Posted by: K Street Cafe Editor
The Real Way That Twitter Can Change Society (New Statesman)
For better or for worse, Twitter was used to organize a civic response throughout the UK during the August riots. The real lesson learned? Governments can learn a lot by paying attention to their constituents on social networking sites.
6 Free Social Media Monitoring Tools (PR Daily)
Want to track your social media stats but don’t have much cash? PR Daily has some great solutions.
Posted by: K Street Cafe Editor
New Crowdfunding Site Promises to Be a Kickstarter for K Street (TechPresident)
Upcoming website YouLobby allows activists to pitch their campaign and accumulate donations. But will the idea sink or swim? You decide.
Gallup: Aim Social Media Marketing at Loyalists, Not Prospects (ClickZ)
According to Gallup analysts, “Since marketers are less likely to engage prospects directly through social media, they should encourage or guide their current customers to advocate on their behalf instead.”
Posted by: K Street Cafe Editor
Building the Case for a Bigger Social Media Budget (ClickZ)
According to Michael Della Penna, “Today’s tough economic times have placed a greater emphasis on marketing ROI. As experimentation with social media continues, marketers need to get serious about building the case for investing in and growing community efforts.”
Keep Facebook Content Fresh: 5 Easy Ideas (PR Daily)
Coming up with new posting content for Facebook can be exhausting. Here are some quick and easy tips to reinvigorate your organization’s page.
Posted by: K Street Cafe Editor
Twitter Grows Public Policy Team With Former FCC Staffer Colin Crowell (techPresident)
Twitter and Facebook are both adding former Congress staffers and policy makers to strengthen their corporate team.
How to Create a Facebook Fan Base to Drive Social Advocacy (ClickZ)
Check out this free white paper from ClickZ, which will give you a better understanding of brand marketing and an approach for understanding the value of earned and paid impressions in a social context.
Posted by: K Street Cafe Editor
Six Myths of Social Media (CRM Magazine)
Saurabh Mittal debunks several common misconceptions of social media management and offers some tips for optimizing your organization’s online presence.
How to Participate in a Tweet Chat (PR Daily)
Themed hashtag conversations or ‘Twitter chats’ can be a valuable advocacy tool. Check out this article and learn how to host one of your own.
Posted by: K Street Cafe Editor
Lessons Learned From a Twitter Robot (Business 2 Community)
Are automated tweets really saving you time and effort? Andrew Hanelly discusses the pros and cons of creating a Twitter robot, and how you can optimize the tool for the maximum engagement with your audience.
6 Twitter Changes You Should Know About (PR Daily)
Speaking of Twitter, are you familiar with the ‘activity stream’ or the new ad platform? Check out this article for all the latest Twitter updates.
Posted by: K Street Cafe Editor
US Department of Labor’s OSHA Releases Mobile App to Help Protect Workers From Heat-related Illnesses (Occupational Safety and Health Administration)
The free mobile app will alert the user if they are at risk based on the heat index in their location; it also offers first aid information for treating heat-related illness.
US Politics – 5 Years of YouTube Impact and History (Online Social Media)
Did you know that 92% of House and Senate members have official YouTube channels? Check out this cool infographic that examines how YouTube has played a role in politics over the last several years.
Posted by: K Street Cafe Editor
The Purpose-Driven Website (ClickZ)
Is the content on your landing page ‘mission critical’ and easy to navigate? Find out how to make your website’s structure and content optimal for any user.
Social Video Can Build Awareness, Advocacy For Luxury Brands (Luxury Daily)
Regardless of whether you’re running a marketing campaign for luxury brand, all marketers should be aware of the ‘four As’ of social video creation and distribution.
Posted by: K Street Cafe Editor
Why A Post-Riot Social Media Crackdown is Doomed to Fail (Silicon.com)
Steve Ranger offers some commentary on what might happen if social networks are ‘interrupted’ by UK government officials.
12 Ways to be Likeable on Facebook (PR Daily)
Up your “likes” by responding to comments (both positive and negative), sharing multimedia content, giving away value, and more.
