K Street Cafe

Now that the first two months of the new year are behind us, I thought K Street Café readers would be interested in some articles on the outlook for the Public Relations, Advertising and Public Affairs industry in 2010. Some of the articles survey the PR or advertising industry nationwide, while others are focused on the DC market specifically. All the articles are helpful for understanding the state of affairs for the specific corner of the world we operate in. (more…)

I’m Maddie Grant, an association/nonprofit industry blogger on social media and online community building. I’m very happy to have been invited to be a regular poster on K Street Cafe.

This is my first post here, so I’m still getting the lay of the land as to what kinds of topics will interest K Street readers. I am an avid blog reader and definitely consider myself a “content curator”; Here’s the kind of stuff I read and write about on my blog.

So I thought I’d do two things. First, I want point you to a few PR/Public Affairs/Advocacy related blog posts I’ve found very interesting recently – and ask you to tell me if these float your boat or not. Check ‘em out.

(more…)

It took a recession, but resumes finally are receiving renewed scrutiny. The ability to embellish and obscure shrinks when one out of every six workers is under or unemployed. More than ever, recruiters want to see accomplishments, not responsibilities; numbers, not adverbs. (more…)

Can the law keep up with technology? (CNN Tech)
As technology lurches forward at an astounding speed, legal issues are emerging just as fast.  A legal system at least five years behind developing technology is at a loss for how to handle issues such as lawsuits derived from posts on social networking sites.

Census Turns to Kids for Help (Wall Street Journal)
The U.S. Census Bureau is running an interesting campaign targeted towards children in immigrant neighborhoods as a way to reach adults who don’t speak English.

Yesterday, the U.S. Chamber of Commerce and the Communication Center hosted a panel discussion on calculating your ROI for social media campaigns. I was fortunate to join three terrific panelists presenting at the event including Adam Conner from Facebook, Laura Howe from the American Red Cross, and Paul Argenti, a Professor from Dartmouth. (more…)

Over recent months, more and more advocacy organizations have started capturing testimonial footage from their constituents and producing short feature videos highlighting priority advocacy issues. Videos can be a powerful tool to deliver highly personalized messages to the Hill and can be easily leveraged through YouTube, Facebook and other social media sites to virally generate attention for a cause.

One recent example is from the American Academy of Dermatology who just launched a moving video about their Camp Discovery program for children with severe and chronic skin diseases. Please take 5 minutes to watch the video. Click here. (more…)

By Shellie J. Edge

That’s the very question I asked myself when I started a new job where many of my clients are actively involved in various social media networks. Although I’ve been in the public relations industry for more than 10 years, I still consider myself young and hip… or at least I’d like to think so. I have a Facebook page, subscribe to the hottest RSS feeds and even know a little about Twitter.  I was even inspired by what President Obama’s team was able to do with social media during his campaign last fall.

So what’s all the buzz about? Why should we care about social networking? And why should we encourage our clients to take advantage of the potential of social networking? I think we should care for several reasons. (more…)

The staple of public relations is the press release. It’s been around forever; follows generally agreed guidelines for format, content, and length; and still succeeds in its objective to publicize the item in question.

And yet, bound by stale conventions that suffocate originality and don’t play well with multimedia, the press release has become obsolete. It’s not that there’s no longer a need to announce big news formally. It’s that there’s a better way to do it than drafting 400 words of boilerplate.

Indeed, as Claire Cain Miller reported in a much-discussed article last week, the pr agency representing Flickr never issued a release on its behalf—not even when Yahoo acquired the photo-sharing Web site. Similarly, when Google has exciting news to share, it does not use a wire service.

Rather, both companies self-publish blog posts. They do so, I suspect, not because blogs are hipper, but because they’re more genuine, more personal, and more flexible than their old media counterparts. Instead of a flack ghostwriting quotes for a CEO, the individual(s) who managed the project can craft a first-person narrative recounting the project’s past, present and future with pictures and videos and links. Then, as other bloggers pick up the post, “two days later, BusinessWeek calls,” as Donna Sokolsky Burke, of Spark PR, puts it.

When you visit Google’s online “press center,” the first thing listed is not press releases. It’s blog posts. If you think this is accidental, think again.

The press release is dead. Long live the press release.

Last week, I posted about the Media Relations: Next Practices Forum, a conference sponsored by PR News that I was invited to attend as the Editor of the K Street Café Blog and Managing Director at Adfero Group. At the end of the day, I participated in a panel to provide a synopsis of the day’s events alongside of Robb Hecht who edits the Media 2.0 Blog and is the Digital Managing Director for imc strategy lab, and Richard Laermer, who edits the Bad Pitch Blog and serves as CEO of RLM Public Relations.

Though I am still reluctant of my newly discovered role as a “blogger,” I wanted to share my thoughts and reflections of the event – some of which we hit on during our panel discussion – with the readers of K Street Café. (more…)

Many sectors in our economy are slowing down. But one thing that is not slowing down is the rate of change in marketing communications. If anything, the areas of public relations, advertising and grassroots advocacy are changing faster than ever.

The topic of rapid change in the public relations field will be front and center at Media Relations: Next Practices Forum, a conference sponsored by PR News that will be held at the National Press Club tomorrow. Despite widely publicized freezes on corporate travel and event budgets, the conference organizers are expecting the event  to have better than expected attendance numbers. Perhaps this is an indication that smart practitioners need to be willing to invest time and resources to keep up with the latest communications developments even in tough economic times.

I’ll be covering the event for K Street Café and will participate in a panel discussion with two other bloggers at the end of the day that focuses on lessons learned from the conference. I have to say it’s strange to be referred to as a blogger – I have never thought of myself as one. In fact, it was only six short months ago that we launched K Street Café by bringing together experts to discuss the changing nature of issue advocacy. As a result, I am now not only a practitioner but also a blogger.

I guess this shifting role gets to the heart of where all of this is headed. We are now more than just content consumers – we are also becoming content creators.   I hope we can discuss these trends more in depth tomorrow.