K Street Cafe

Security Issues In Social Media Shouldn’t Put Non-Profits Off Networking Online (Wild Apricot)
A phishing scam on the newly popular social media site Twitter has many organizations taking another look at online security.

Brands Struggled With Social Media in ‘08 (ClickZ)
While it would seem like everyone has success in their social media outreach attempts, 2008 saw a lot of online campaigns that just didn’t cut it.

War and social media: Israel’s public diplomacy on Gaza (Tech President)
Yesterday afternoon, the Israeli Consulate in New York offered a “citizen’s press conference” via Twitter – the first of its kind. Here is Nancy Scola’s take on Israel’s online diplomacy.

Ensuring Security and Privacy Through XMPP (ReadWriteWeb)
New technology that is still in development could bring more security and privacy to social networking, and might help quiet some fears about online participation.

Use A Blog To Respond to News In Real Time (The Blog Council)
The Blog Council examines why blogging can help your organization stay on top of false news.

Most Popular Blog Posts of 2008 (Digital Alex)
Have you not kept up with all of this years posts? Here is a rundown of some of the best posts by topic.

Verizon and Comcast Tweet-Compete for Brand Loyalty (Word of Mouth Marketing)
Twitter is no longer just used for customer service – take a look at this example out of Baltimore where a man was courted through Twitter to secure his business for home internet service.

The Secrets of Marketing in a Web 2.0 World (Wall Street Journal)
Is your organization still learning the social media ropes? Here is the beginner’s guide according to the Wall Street Journal.

Social Media in 2009: Our Predictions and Desires (ReadWriteWeb)
As 2008 comes to a close, ReadWriteWeb makes some predictions on where social media can still go after a year that saw a lot of social media firsts.

ComcastCares Social Media Interview with Frank Eliason (Top Rank Online Marketing)
Top Rank sits down with Frank Eliason to to discuss Comcast’s customer service via Twitter with @ComcastCares.

Looking Again at Cisco’s Employee Social Media Policy (The Blog Council)
As social media and social networking become more a part of people’s everyday lives, large organizations like Cisco and Intel have outlined what is proper workplace behavior for their employees.

Report: Corporate Blogs Not Trusted (ReadWriteWeb)
A recent report found that customers hardly trust an organizations blogs. Richard MacManus with ReadWriteWeb did his own evaluation of corporate blogs, both good and bad.

The Ultimate Social Media Etiquette Handbook (Techipedia)
As organizations become more involved with social media and social networking, here is a crash course in etiquette as compiled by Tamar Weinberg

Journalists Are a Chatty Bunch, as CNN Finds Out on Twitter (NY Times)
CNN got a taste of its own journalistic medicine when it held a meeting last week to discuss a new project with reports who used Twitter throughout the entire discussion.

Dealing With Friend Inflation on Twitter (Media Shift)
As Twitter becomes more mainstream, the proper etiquette is worth discussing. Here are a few notes on how to use best practices in your tweeting.

How To Bring Traffic To A Blog (Problogineer)
David Hobson offers a quick overview of how to effectively drive traffic to your site.

C Level Tweeters (Buzz Marketing for Technology)
Interested in how your CEO, COO, of CFO can use Twitter? Check out this comprehensive list of executive officers who use Twitter.

How to Discuss Social Media With Peers Unfamiliar With the Topic (The Blog Council)
Many organizations face the problem of executives who don’t understand social media – here are a few tips for helping them understand its value.

Creating Online Community Guidelines (Word of Mouth Marketing)
Interaction is key in the online world, but every organization should still think carefully when creating their online community rules.

Now that he’s elected, Barack Obama’s online social networking vanishes (LA Times)
Mark Milian takes a look at how the “first social media president” has suddenly become quiet on the Internet.

Blogs – As Big as You Want Them To Be (Mashable)
The Huffington Post – whose worth was recently valued at $100 million – shows the possibilities are endless when it comes to blogs. Stan Schroeder briefly examines the key differences between running a blog and running traditional media publications.