Posted by: K Street Cafe Editor
Why I Unfollow and Unlike Government Social Media (Adfero Group)
Chris Battle, Partner at Adfero Group, provides his view of the best approach to social media. He highlights the importance of engaging your audience and finding the most interesting information to keep your fans or followers coming back, especially when in the government realm.
How Suntrust Uses Social Media to Engage Customers and Comply with Regulation
(SocialMediaToday)
This video interview of Bianca Buckridee, AVP of Social Media Engagement at SunTrust, discusses the perfect balance between risk and reward to meet customer expectations and improve customer experiences in the social media space.
Posted by: K Street Cafe Editor
Public Affairs Pulse: Implications for Corporate PA (Public Affairs Council)
Doug Pinkham, President of the Public Affairs Council, explains why public affairs is one of the most important corporate functions by discussing Americans’ views on ethics, honesty and lobbying. He provides analytical insight to why companies need to remain driven in the public affairs industry.
Public Relations in 2012 and Beyond: Integrated Strategic Consulting will Replace Silo-Based Execution (Adfero Group)
Chris Battle, Partner at Adfero Group, provides his view of the best approach to media relations. He stresses the importance of having team members on a client account early on so they share the client’s goals in order to provide the highest quality results.
Posted by: K Street Cafe Editor
Gladwell vs. Shirky: A Year Later, Scoring the Debate Over Social Media Revolutions (Wired)
The New Yorker’s Malcolm Gladwell has famously argued that “the media [has] oversold Twitter and Facebook as tools for political action.” But events of the past year – most notably the Arab Spring and the Occupy Wall Street movement – seem to have disproved Gladwell’s assertion.
Occupy Facebook: Social Network for Protesters in the Works (Mashable)
The new site will be called The Global Square, and it is intended to unite Occupy protesters across the world. The hitch? In order to join, you have to have a sponsor to “ensure you are trustworthy.”
Posted by: K Street Cafe Editor
A Million Little Klouts (Adweek)
Several competitors are moving in on Klout: if you use the popular social media ‘influence measurement’ service, you may want to check out these new (and improved!) tools.
18 Ways to Promote Your Blog Offline (Business2Community)
“The traditional idea of a website is turning into a changing, content rich environment where visitors can learn and interact with your business or nonprofit” – here are some easy ways to promote your blog offline.
Posted by: K Street Cafe Editor
Facebook Timelines Being Considered For Brands (WebProNews)
As of today, all individual Facebook users can transition to the newly-designed “timeline” format. Though the timeline is not currently available to brands, “Brand timelines, for those companies who choose to utilize them to their full potential could provide limitless information and knowledge about brands in a way that we just haven’t really seen in the past.”
Learn How to Leverage LinkedIn, or Fall Behind (Fast Company)
LinkedIn is far behind Facebook and Twitter in terms of popularity, and many people wonder if having a profile on LinkedIn is worth all the work. Douglas Crets explains why (and how) to embrace LinkedIn today.
Posted by: K Street Cafe Editor
Stop Online Piracy Act: Can Google, Facebook, tech wonks, and Web activists kill the Stop Online Piracy Act? (Slate)
The Stop Online Piracy Act, otherwise known as SOPA, was one of the most popular bipartisan bills of the year. But a flurry of opposition grew among a number of open-Internet groups and now thousands of people and many major organizations have joined the campaign to stop the passage of SOPA. Slate’s Will Oremus calls them ‘the geek lobby.’
Poll: Obama Top Among Tweeters (POLITICO)
Plus: “Twitter users tend to lean more to the left: 13 percent of liberal Democrats say they use the tool, compared to 8 percent of conservatives and 6 percent of tea party supporters. Black adults are more Twitter-savvy than whites – 14 percent of African-Americans say they tweet, double the percentage of whites who are fluent in the 140-character messages, the poll found.”
Posted by: K Street Cafe Editor
Twitter Launches @Gov Account To Track Unique And Creative Political Uses Of Twitter (AllTwitter)
Twitter is using the new account to tweet about ‘examples of engaging political campaigns and government initiatives.’ The Twitter Government and Politics Team promises to use the handle to promote creative uses of Twitter for civic engagement.
Twitter.com Gets a Complete Redesign (AllTwitter)
Perhaps you’ve heard about (or seen) the ‘new’ Twitter; this article breaks down all the changes you can expect. For more info, check out Twitter’s info page.
Posted by: K Street Cafe Editor
Google+ Released Guide for Politicians and Candidates (Mashable)
The young social network recently released guidelines for politicians (as well as activists and campaigners) to help them promote their issues across the web. “The post highlights five ways politicians and campaigns can use Google+: to share content, express support, tailor content through circles, host hangouts and share photos.”
In #HackWeTrust – The House of Representatives Opens Its Doors to Transparency Through Technology (Sunlight Foundation)
Last week, the House of Representatives hosted a public discussion on ‘how to give the public better access to congressional information.’ Check out this post to learn all the ways that the House is working to ‘open itself up’ to the average citizen.
Posted by: K Street Cafe Editor
Occupy Wall Street and the Tea Party: How They Appear on the Web (Huffington Post)
Chris Holden uses social media analytics to compare and contrast how two very different movements – OWS and the Tea Party – are represented online. The results might surprise you!
“Time Shifting” Reinvents 2012 Voter Campaign Message Consumption (Business Insider)
A must-read for digital campaign strategists. The most important takeaways? Strike a balance between traditional and new media outreach, leverage SEO, and pay close attention to KPIs when it comes to website analytics.
Posted by: K Street Cafe Editor
Social Media in Congress Growing, Yields Limited Results (Daily Campus)
Despite the fact that Internet correspondence in Washington is growing rapidly, constituents are not communicating to their elected officials via social media as much as expected. “The only trouble with social media is that not everyone uses it,” Geoff Skelley, a scholar at the Univ. of Virginia’s Center for Politics, said. “Most of the people who follow members of Congress using social media tools are politically active individuals who do not exactly represent the typical voter.”
9 Tips for a Successful Facebook Presence (PR Daily)
Do you have custom tabs (and are you directing traffic to them?) Are you unintentionally ’spamming’ your fans? Are you optimizing your page for feedback? Find out how to make your Facebook page alluring to all users.
