I believe advocacy organizations should not merely hope to persist through superiority in ability and expertise. Rather, they should take this opportunity to become more relevant than ever–through engaging this growing population of eager socially conscience individuals in innovative new ways.

To do this they need to realize their current approaches for building support are growing tired. Are occasional protest, “becoming aware”, and donation really all we can do as a citizenry to affect change? They are relying on decades old models for activism and involvement, models that for years have left us feeling hardly active and little involved.