K Street Cafe

W.H. Builds Message Wall for the Troops (Tech President)
Utilizing classic online activism techniques, the White House new media team gathers virtual salutes to mark deadline for U.S. troop withdrawal from Iraq.

Reach Older Users on Facebook and Twitter (PC World)
As the age of social media users matures, organizations must be mindful of engaging an older audience.

Video: A False Belief in Numbers? (Brian Solis)
Does having 5,000 Facebook fans indicate that you have 5,000 engaged consumers? Probably not.

Timesavers to Manage Your Social Media Presence (Bloomberg BusinessWeek)
Tips for making efficient use of social media efforts.

Blackbaud Social Launches to Help Nonprofits Increase Constituent Engagement through Social Media (MarketWatch)
By integrating with existing fundraising, Internet & constituent relationship management systems, Blackbaud Social allows organizations to drive traffic from popular sites such as Facebook, Twitter & Youtube.

Vote Again 2010: Why You Should Hit The Polls
(The Huffington Post)
A coalition of over 30 youth organizations and media partners combine to encourage Gen Y to hit the polls through social media.

America’s fiscal crisis is fueling activism in cities and town across America where Tea Party rallies shine the light on our national debt and out-of-control government spending. But there’s also a revolution happening online, particularly with web videos that tell the story of an economically challenged country.

Debt, spending and taxes don’t exactly translate into blockbusters. Over the course of the past couple weeks, however, web videos on each subject have illustrated just how significant those issues are for engaged citizens.

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Add Action to Any Website (Engage)
Engage’s “Multiply” platform allows organizations to add grassroots action tools to any website.

Dealing with the Disaster of Online Critique
(Tech President)
Learn pointers from the Air Force’s “Blog Assessment Strategy” for dealing with criticism online.

The Education of ‘Mosque’-Tweeter Oz Sultan
(Capital New York)
A look inside the social media surrounding the controversial Park51 mosque project.

In a Crisis, Social Media are Popular Options (CNN Blog)
More people are turning to Facebook and Twitter for information and help in times of need.

The High Cost of Free Speech (Public Affairs Perspective)
What should organizations consider before supporting a political candidate?

What Do Voters Really Want? (California City News)
Research shows that the issues voters care about most may not be those that Congress is hearing about.

Cross-published from Epolitics.com

Maybe not yet, but AOL would certainly like political professionals to start thinking that way — with Google monopolizing search advertising and Facebook dominating the social space, AOL wants to own political display (banner) ads through its Advertising.com platform. Judging from conversations with AOL staff at a launch reception for the company’s new political advertising dashboard, AOL sees what Google and Facebook have done in the political space and sees an opportunity to build a new constituency for online display advertising, something that campaigns have tended to drop in favor of search and social advertising in recent years.

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Kicking Up Our Action Efforts: Email List (Daily Kos)
Daily Kos launches email activism program, aiming to become an “activist powerhouse.”

Don Draper’s View on Focus Groups: Ignore Them
(PR Week)
Do focus groups give a true portrayal of audience reaction to a new idea?

North Korea makes Twitter debut (Guardian)
Following the launch of their YouTube channel last month, North Korea continues digital PR efforts with a Twitter account.

B.C. Government Turns Static Intranet into a Community (Ragan)
British Columbia’s public service intranet, @Work, creates community through collaboration and engagement.