October 15th, 2009

Daily Specials

Posted by: K Street Cafe Editor

HOW TO: Use Social Media in Your PR Pitch Plan (Mashable)
Susan Patyon, of Egg Marketing & Public Relations, offers this formula for including social media as apart of your PR pitch.

Crunch time for K Street on health care
(The Hill)
As Capitol Hill continues to debate health care plans, has the time come for leading health care industry players to take a side?

October 2nd, 2009

Daily Specials

Posted by: K Street Cafe Editor

New administration rules could trigger lobbying deregistration rush (The Hill)
The White House has decided to ban lobbyists from serving on public agency advisory boards and committees. How will this affect the ability of these boards to make recommendations to this government?

Ustream Broadcasters Can Now Make Money With Google Ads (mashable)
Ustream, a free, live-video broadcasting service, now has given its users the ability to profit from their popularity with Google Ads.

Double-Edged Sword: How Social Media Can Fuel & Extinguish Crises (PR News Online)
With fact checkers and journalists able to file stories 24 hours a day, crisis communications experts now have to be on the same schedule. PR News takes a look at how social media can help in crisis communications sitautions.

October 1st, 2009

Social Media: Investment and Return

Posted by: mzablud

Yesterday, the U.S. Chamber of Commerce and the Communication Center hosted a panel discussion on calculating your ROI for social media campaigns. I was fortunate to join three terrific panelists presenting at the event including Adam Conner from Facebook, Laura Howe from the American Red Cross, and Paul Argenti, a Professor from Dartmouth. (more…)

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K Street Café is a blog where experts from a variety of backgrounds share new and novel ways technology, the Internet and social media are being used to shape public policies.

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The CCI is a monthly survey of the top issues Congress hears about from citizens. Each month, the CCI measures the average number of recorded contacts on an issue that a Member of the U.S. House of Representatives receives from the constituents they represent.

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