K Street Cafe

HOW TO: Use Social Media in Your PR Pitch Plan (Mashable)
Susan Patyon, of Egg Marketing & Public Relations, offers this formula for including social media as apart of your PR pitch.

Crunch time for K Street on health care (The Hill)
As Capitol Hill continues to debate health care plans, has the time come for leading health care industry players to take a side?

New administration rules could trigger lobbying deregistration rush (The Hill)
The White House has decided to ban lobbyists from serving on public agency advisory boards and committees. How will this affect the ability of these boards to make recommendations to this government?

Ustream Broadcasters Can Now Make Money With Google Ads (mashable)
Ustream, a free, live-video broadcasting service, now has given its users the ability to profit from their popularity with Google Ads.

Double-Edged Sword: How Social Media Can Fuel & Extinguish Crises (PR News Online)
With fact checkers and journalists able to file stories 24 hours a day, crisis communications experts now have to be on the same schedule. PR News takes a look at how social media can help in crisis communications sitautions.

Yesterday, the U.S. Chamber of Commerce and the Communication Center hosted a panel discussion on calculating your ROI for social media campaigns. I was fortunate to join three terrific panelists presenting at the event including Adam Conner from Facebook, Laura Howe from the American Red Cross, and Paul Argenti, a Professor from Dartmouth. (more…)